Pop Genre

As well as analysing the indie-rock genre videos, I have decided to analyse a pop video, to show the comparisons and contrasts.

Pop Genre

Pop comes from the term 'Popular music' and came around in the 1950s deriving from Rock And Roll. An influencial Pop artist is Michael Jackson, who made many of the pop music that we hear today. For example Smooth Criminal and Thriller.

Conventions

• The artists are dressed in fashionable clothing
• Artists are happy
• The target audience is generally teenagers
• The songs are usually about love
• They are songs that people can dance to
• Artists can be expressed in a sexual/seductive way to make people watch their videos.

Hit Me Baby One More Time

Throughout the video, Britney Spears is always in the centre frame. This is because she is the main actor in the video, due to it being her song. All the women in this video have been influenced by the 'Male Gaze Theory'. This is when women are dressed according to how men want to see them. All the midriffs are on show in this video and they are all wearing short skirts to show their legs. I belive this is done so that men watch the video as well, as the Pop genre tends to be linked with the young female genre.

The lighting in this video is very simple, as it is very light all the way through. This is because it is an upbeat happy song, therefore the lighting can't be too dark.