The 99's

After looking on unsigned.com we came across an indie/rock/pop band called The 99’s. The song that we decided to use is called (What A Night) To Be Alive.

The 99’s are a male trio made up of Jimmy Loughlin on bass, Johnny West on guitar and Adam Quigley on drums. They originally come from Saddleworth in Manchester where they made their self-titled debut album back in 2010. They promoted this album by playing numerous gigs in London and the North-West where it was very successful so they decided to make a follow up album in 2011 called Run Of The Mill. This was released in the summer of 2012.For this album they brought in a fourth member, Jay Moran, who helped them to create a fuller sound for their tracks. He soon left in the autumn of 2011. In the October of 2011 The 99’s were asked to appear and perform two songs on Hollyoaks which was played out to over 10 million viewers.

We decided to use this track because we liked how the song had a feel good vibe to it and we believe the song can fit many different technical conventions that we can put into our video. Also, due to the song being a mix of the three genres, Indie, Rock and Pop, it will suit different audiences.

The link to the song - http://www.unsigned.com/the99s
  
(What A Night) To Be Alive

Well I know you went out

On the town and you danced and you act like a clown
Till the morn, early dawn
You were up until the beat come down
Oh what a night to be alive
Oh what a night to be alive
Woooooah
So get out, sing and shout
I got high as a ceiling only on the feeling of love
Now you’re gone
But you left me believing, I was only dreaming of love
Give me time for one more
It’s on me and we’ll talk about the things we could be
And then three to the four
And now we’re all face down on the floor
Oh what a night to be alive
Oh what a night to be alive
Woooooah
So get out, sing and shout
I got high as a ceiling only on the feeling of love
Now you’re gone
But you left me believing, I was only dreaming of love
Oh what a night to be alive
Oh what a night to be alive
Woooooah
So get out, sing and shout
I got high as a ceiling only on the feeling of love
Now you’re gone
But you left me believing, I was only dreaming of love
I was only dreaming of love
I was only dreaming of love
I was only dreaming of

Lyric Breakdown

Deconstruction Of The Track 

'(What A Night) To Be Alive' is 3 minutes 26 seconds long. The introduction, which lasts for 22 seconds, starts off with just the drums and bass. (There is also, what sounds to be, some clapping involved to). This is done so that the basic rhythm and beat it set, so the listeners know what the song is going to be like and how it is going to sound. At 7 seconds the piano comes in playing a basic 4 beats to the bar rhythm of the same note. This sound is heard all the way through the song to give it some form of continuation from the start. At 14 seconds the rest of the instruments, guitar and symbols join in. From then on the notes and sound that the instruments are playing are around about the same. However, in the chorus the beat changes to three beats in a bar, but it soon goes back to four when the verse hits again.  At 22 seconds the singing starts. I believe that this song is upbeat so that it makes it sound happy and make the listeners feel happy as well.